eGames is a business competition for students celebrating multidisciplinary entrepreneurship initiatives at NC State University. The 2010 competition concept focused on the Olympics and was open to all full-time and part-time graduate and undergraduate NCSU students. The competition empowered students to pitch their ideas to influential business owners and investors in the community with the possibility of winning cash to turn their innovative visions into reality. Legacy partnered with NCSU’s Entrepreneurship Initiative to promote the event through viral videos, online marketing, media and throughout the campus.